A Peek into the Mind of: Lin Jian Cheng, Executive Chairman and CEO Eratat Lifestyle Ltd

Date: November 29, 2010

by Roger Tan, SIAS Research

Strategist Extraordinaire

In the Art of War, Sun Tze mentioned five factors that one should know in order to assess his chances of victory in battle. The five factors are Tao (or the way), Heaven, Earth, General (or human capital), and Method. “Knowing them” he says, “one is victorious, not knowing them one is not.”

recently had the opportunity to speak with Mr. Lin Jiancheng, Executive Chairman and CEO of Eratat Lifestyle Limited (Eratat) at his office in Jinjiang City, Fujian Province, China, and was intrigued by his strategic planning and skilful execution of those plans. This article is written from my understanding of his thoughts following our conversation and is therefore open to interpretation.

CLICK HERE to the write-up of Roger’s conversation with Mr Lin Jiancheng of Eratat: